Sellers
If you have an item you would like to sell you will
probably not sell it unless you advertise it. So, why not post it on the web? It's the cheapest way to reach the
most prospects. It's OK to post your equipment on multiple sites but at least post it somewhere - hopefully here.
About Setting the Price
Setting your desired price is part of advertising
your product. You have to do it. Set your price at the lowest amount you are willing to accept and be prepared
to take less. This may sound funny but if you really want to sell your item this is the way it works. If you don't
really want to sell it, forget posting it and go to a ball game.
If you don't know how much your thingamajig is worth just
remember - right now it's not worth anything!
About the Money
The method of payment is always negotiable. There is no right or wrong way. Protect yourself but be
reasonable - there are some risks. Prepayment with a cashier's check or company check, prior to shipment, is not
unusual. I've had companies send very large payments in advance based purely on trust and goodwill. I, in-turn,
have done the same. If the dollar amount is large enough to cripple you should things turn sour, or you "just
don't feel good" about things, you may want to discuss using an escrow service to hold the money until the
shipment arrives. Other alternatives include down payments with the balance due on delivery. Don't be shy about
telling the other party what you want.
About Integrity
All self-help books written by successful people say "the key to success is integrity". This fact is
inescapable and in sales you come out ahead, every time, if you do not misrepresent your product. Trust me on this.
Make it your strategy to disclose everything about the item
to the buyer. You'll be happier for it and you'll turn your buyer into a friend - that's when things get really
good. - James Shumberg
